Advertising in Blade Runner

A rough count of the ads could be around 30 in the whole movie:
Coca Cola, Tyrell, Beauty products, etc.
The most prominent ad throughout, I beleive, is the Chinese woman ad; throughout the film, foreign products are seen advertised in this futuristic America. This suggests that the USA has become a victim of junk culture and and imperialised advertising. The use of ads suggest that race or nationality no longer matter; people are all equal because of their relation to products. People are therefore consumer beings. This seems like a tarnished sense of equality.
The massive size of the adverts reflect this also. The increasing size of billboards show how consumerism is literally consuming the environment, and it's citizens. The floating advert blimp stalks the sky like in eclipse; metaphorically eclisping the people's world.
Pretty cool stuff.



